Let's cut to the chase here, our second album, Secrets Of The Witching Hour, will be available from May 13. What's more, it will be available for free, for ever, for you, from a secret location on the web that we're currently working on. And you read that right, by the way. It's free, folks. Free as a bird, Free as that dodgy band that sang 'Alright Now', free as something you have to pay nothing, zip, nada, rien for. And it's amazing. So good. So much blood, sweat and tears, but so, so good. You'll shit yourselves. And that's a guarantee.
Eagle-eyed observers of the shop may also see that you can also buy the album. This is for those of you who like something solid in your hands from time to time. And who can blame you. It's a shiny disc, with full artwork, lovingly crafted by our very own J. Udwin. It's the option for traditionalists, for purists for people who need something a little more... well... round. It's available for pre-order now, with delivery guaranteed on or before the 13th.
(Source: www.thecrimea.net on 2007/04/11.)
I've pre-ordered, and can hand-on-heart recommend people do likewise because I've heard it. Review as soon as I a) get time to do it justice, and b) clear it with the band. With this and what's reported to be an Earth Vs -challenging album from The Wildhearts at the end of this month, plus The Hot Puppies putting out a rarities disc to complement their first album, it's shaping up to be a better year for music than I ever expected.
As noted by Culture Deluxe this release strategy by bands can be expected to become more common. Unless there's a very favourable label deal, artists don't see much — if anything — from recording sales, their subsistence comes from performances, merchandise and work in other fields. It worked particularly well in 2005 for Harvey Danger and hopefully will work well for one of my favourite bands shortly — I trust they'll have torrents worked out ahead of time so that direct downloads don't land them with a huge bill for bandwidth. If that were to happen on top of poor treatment by Warner (who dropped them whilst continuing to put out already-recorded material) it would be hideously unfair.
Fortunately they have a heck of an album going for them, and a self-confidence that runs from the opening lyric If we don't believe we are all-conquering, how shall we conquer? to charging tracks such as Light Brigade and Lucky Stars. Plus vocal assists from Regina Spektor, a barrel of old favourites polished by performance, fresh gems mixed in, and production the band was fully in control of.